Caipira 5 Madeiras began as an edition of Cachaça 5 Estrelas from Alambique Caipira, in São Roque do Canaã, Espírito Santo, Brazil. The spirit is aged in five different woods: American oak, French oak, jequitibá-rosa, amburana and itaúba.
The challenge was to show five woods without turning the label into a list. The answer came from the post office. Each wood got its own postage stamp, as if the bottle were ready to be shipped abroad, carrying the origin of every cask on the glass.
Each stamp has its own shape, illustration and lettering. Scientific names, postmarks and perforated edges complete the language of international mail.
The main label works as the letter paper, with ruled lines and the family monogram in gold. Next to the stamps, the Italian line “La tradizione familiare scorre nelle nostre vene” (family tradition runs in our veins) recalls the Casotti family, Italian immigrants who founded the distillery. The box follows the same logic, with the five woods listed on the side and the Alambique Caipira postmark.
A cachaça from Espírito Santo, dressed to travel the world.
