The Brand project was developed with handlettering inspired by the concept of the localization, that is neighborhood called Castelo (that means Castle in Portuguese) along with a tribute to the father of the owner named João (John)
The creation of a brand was the first step to determinate the voice and overwall identity. The labels were draw by hand with pencil and paper.
The design goal was a beer with personality and a label with a lot of details and information.
The printing was done in metallic BOPP with silver details.
