Brand and label redesign for Delicana Cachaça, a spirit distilled in Germany using raw materials from Minas Gerais, Brazil.
The project focused on repositioning the brand for the European market, aligning its visual identity with the product’s true quality and heritage.
A six-month research phase ensured the brand remained rooted in its Brazilian origin, translating that DNA into a more refined and cohesive visual system.
The result was a flexible identity adaptable across formats and materials, paired with a stronger label design that enhances shelf presence while expressing a subtle Brazilian softness through its curves and visual language.
Agency: Alfaiataria Digital – Branding e pesquisa
Awarded six times as the Best Cachaça in Germany (2011–2016), Delicana is a premium Brazilian cachaça distilled in Germany using traditional craft distillation methods.
The design concept highlights its three core production elements as medal symbols — sugarcane, the copper pot still and the aging barrel — reinforcing its award-winning quality and authentic Brazilian heritage.
Every label has it’s own authenticity and character
